Starbucks Corporation Essay Example | Topics and Well Written Essays - 1250 words

Starbucks jackpot - Essay ExampleSchultzs II Giomale bought Starbucks and transformed it to what it is today, the premier roaster, vendor and retailer of specialty umber in the world, operating in more than 50countries (Starbucks Corporation 2). In 1998, Starbucks acquired Tazo, a tea company based in Portland, Ore. and in 2003, it acquired Seattle Coffee Company, which includes Seattles Best Coffee and Torrefazione Italia coffee brands (Starbucks Coffee Company 2). Starbucks Corporation is based in Seattle, Washington, USA. In the US, Starbucks operates 4,084 licensed stores and 6,705 company-operated stores and in Canada, the U.K., China, Germany, Thailand and in opposite countries 3,890 licensed stores and 2,326 company-operated (Finance.yahoo.com 1). Starbucks mission is to inspire and nurture the human spirit one person, one cup and one neighborhood at a time (Starbucks Corporation 1). Organizational Structure On top of the organizational chart of Starbucks is its Chief Exec utive Officer (CEO), Howard Schultz. The units directly under the CEO are Marketing, Finance and Administration, licit and Compliance, Supply Chain Operations, Partner Resources (HR), Public Affairs, Americas, Global Development, Channel Development, Seattle, China and Asia Pacific, EMEA (Europe/Middle East/Africa), Competitive Intelligence and Strategy (The Official Board.com 1). Under the Americas are the licensed stores and the regions of Northeast/Atlantic and Western/Pacific. Global Development includes Development and Greater China, International Development and Support and US Development (The Official Board.com 1). Starbucks has tierce reportable operating segments which includes the US, International and Global Consumer Products Group (CPG). Another operating segment is the Seattles Best Coffee. Products Offered The products offered by Starbucks include more than 30 blends and single-origin bounteousness Arabica coffees, handcrafted beverages composed of freshly-brewed c offee, hot and iced espresso beverages, Frappuccino coffee and noncoffee blended beverages, smoothies and Tazo teas (Starbucks Corporation 2). Aside from beverages, Starbucks also offers fresh food which includes baked pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cups. Their stores sells merchandise such as coffee and tea brewing equipment, mugs and accessories, packaged goods, music, books and other gift items (Starbucks Corporation 2). Other countries such as Canada, China, Denmark, Finland, Germany, Ireland, Japan, Korea, Mexico, Norway, UK and U.S. offer consumer products such as coffee and tea, some(prenominal) whole bean and ground (Starbucks and Seattles Best Coffee brands), Starbucks VIA ReadyBrew, Starbucks K?Cups portion packs, Tazo tea filterbags and tea latte concentrates (Starbucks Corporation 2). Ready-to-Drink (RTD) Starbucks bottled Frappuccino coffee drinks, Starbucks Discoveries chilled cup coffees, Starbucks Doubleshot espresso drinks, Starbuc ks Doubleshot readiness+Coffee drinks and Seattles BestCoffee Iced Lattes, Tazo bottled iced and juiced teas are sold at Starbucks stores (Starbucks Corporation 2). Some outlets also sell Starbucks Ice Cream Super?premium coffee and coffee?free flavors. The product mix of a Starbucks store varies depending on the location and the size of the store